Tuesday, February 1, 2011

AMD launches new generation 'Fusion' computer processor

BANGALORE: Global chip-maker AMD today announced the launch of a new chipset that offers higher computing speed and better graphics quality than its predecessors.

The new 'Fusion' processors incorporate a graphics card (GPU) and microprocessor (CPU) on a single chip, allowing computer-makers to develop new form factors for devices.

"AMD Fusion will eliminate the need for consumers to choose between power and performance... This will also allow our partners to offer exciting new form factors on a robust computing platform," AMD India Managing Director and Regional VP (Sales and Marketing) Ravi Swaminathan said.

Over 11 systems based on the new AMD Fusion chipset will be launched in India in the first half of 2011 by manufacturers like Sony, HP , Dell , Lenovo , Asus , MSI and Toshiba .

However, no pricing details were available. "Through Fusion, AMD is targeting the 'sweet spot' for accelerated high-definition experiences across notebooks, desktops and HD netbooks," AMD Corporate Vice-President, Fusion Experience Programme, Manju Hegde said.

A 90-member team from AMD's Research and Development team in Hyderabad played a significant role in the design and development of these microprocessors.

The 'Fusion' family of Accelerated Processing Units (APUs) utilise a single-die design that combines multi-core CPU (x86) technology with a powerful DirectX 11-capable graphics and parallel processing engine.

The APUs also include a dedicated high-definition video acceleration block and a high-speed bus that transmits data across differing types of processor cores within the same design.

The product includes power-saving features enabling all-day battery life.

The APUs will come in two versions, based on their performance and power draw, the company said.

"AMD Fusion marks a monumental shift in computing performance, experience and possibilities because of the powerful combination of CPUs and discrete-level GPUs," Swaminathan said.

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