Thursday, January 27, 2011
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Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.
Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook Credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.
Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.
Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.
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